﻿<?xml version="1.0" encoding="utf-8"?><Search><pages Count="4"><page Index="1" isMAC="true"><![CDATA[      TAILOR MADE FOR
• Franchises
• Retail Stores
• Restaurants
• Real Estate Agents
• Insurance Companies
• Banking & Financial Services
• Educational Institutions
• Casinos & Entertainment Venues
• Facilities or Clubs with Memberships
• Associations & Organizations
• Auto Dealerships & Service Centers
Want to improve your response rate?
Get personal with our patented mailer and 2 removable cards. It’s a game changer for many applications, even at lower quantities. The perfect format when you need to increase:
 Foot Traffic  Attendance  Participation
 Inquiries  Awareness  Sales
  ]]></page><page Index="2" isMAC="true"><![CDATA[ The Benefits of Adding ResponseLinkTM to Your Marketing Plan
MULTICHANNEL APPROACH
Add a ResponseLinkTM mailer to any campaign to unify and strengthen your multi-channel approach. It’s the perfect companion to other forms of advertising, such as print and outdoor advertising, broadcast media, and Online channels. 31% of consumers are more likely to engage when they receive multiple types of communications.1
BUILD TRUST
Adding a ResponseLinkTM mailer adds credibility to your campaign. Did you know that 90% of Millennials believe that direct mail marketing is more reliable than email.2 24% are likely to share direct mail with other people.3
DELIVER INCENTIVES TO ACT
ResponseLinkTM cards are the perfect vehicle to deliver incentives on everything from membership to participation. Motivate your target audience to act with cards that have a high perceived value and a strong call to action. “Lumpy” mail will entice your audience to open the mailer and the detachable cards are more likely to be kept in a purse or wallet, or even passed to a friend or family member.
A/B TESTING
Still not sure ResponseLinkTM is right for you? We will help you develop and A/B test for one of your upcoming promotions. Test our mailer’s ROI against an email campaign, Online or print ads, #10 letters or even postcards. We want to see you get the response you’re looking for.
 Personalize it Your Way in Every Way.
Every inch of this mailer can make use of variable text and images. Not only is the mailer variable but so are the detachable cards. This means you can personalize every card, and every offer.
Studies show that the more tailored your messages, the greater the response. In fact, research shows that 71% of consumers expect companies to deliver personalized interactions. And 76% get frustrated when this doesn’t happen.4
Send a discount card on hiking boots to a customer who is an avid outdoors man and he will more likely engage with your message and purchase something from your store.
Show a mother who just moved into the neighborhood that your bank is located right near her house. Add a card to redeem for a special gift and it’s more likely she’ll open a new account.
Send a business owner his membership card, along with a referral card to pass out to a non-member and he is more likely to tell his peers about the organization.
      ]]></page><page Index="3" isMAC="true"><![CDATA[How Will Variable Data Work for You?
Add custom fields to your contact list and ResponseLinkTM does the rest. For example:
• Swap out text to deliver custom messages tailored to your audience’s preferences.
• Swap out offers to allow for tiered and targeted promotions.
• Swap out images to appeal to your customer on a visual and emotional level.
CONTACT LIST
     Data or No Data, We Have You Covered.
If you collect data on your target audience, that’s great. Isn’t it time you use that data to get ultra-personal and create more effective messages? ResponseLinkTM is your answer.
If you have minimal or no data on your target audience, that’s okay. We can procure the data for you, or you can use the mailer with the data you have at hand.
Response Rate
Studies show that even adding a person’s name and full color to a direct mail piece can increase your response rate by up to 135%.5
  DATA DRIVEN CUSTOMIZATION BASED ON CUSTOMER PREFERENCES
 PERSONALIZED
 GENERIC
  RESPONSELINKTM MAILERS
    1 State of Direct Mail Consumer Insights
2 United States Postal Service
3 Valassis
4 McKinsey Next in Personalization Consumer Survey 5 Canon Solutions America
     ]]></page><page Index="4" isMAC="true"><![CDATA[How Does ResponseLinkTM Compare to Traditional Mailers with Cards?
 TRADITIONAL METHODS
 RESPONSELINKTM
   High price point and large quantities required for traditional presses and finishing techniques
Require make-ready waste and setup cost
Limited personalization
Cards must be verified that they are a match to the mailer adding time and cost to production
Cost-effective even at lower quantities due to patented, one-pass, digital printing process
Little to no waste or setup cost
Limitless personalization
One-pass process ensures 100% accurate match with no need for verification
   How will you use ResponseLinkTM cards?
 • Membership
• Business Card
• Loyalty Card
• Discount Card
• Enter to Win Card
• Referral Card
• Gift Redemption Card • Coupon Card
• Rewards Card
• Special Offer
Increase Your Direct Mail Response Today! Contact Your Representative for Details.
 The ResponseLinkTM Mailer Specifications
 Mailer Size
Card Size
BONUS PANEL
MAIL PANEL
INSIDE
CARD 1
CARD 2
 PANEL 1
OUTSIDE
PANEL 2
PANEL 3
  COVER
   Width
  Height
 Finished Size
5.5”
8.5”
 Flat Size
  16.5”
  8.5
      Width
  Height
 Finished Size
 3.5”
 2”
   Ask for the ResponseLinkTM Design Kit
When you’re ready to get started and want to design your own mailer, ask for our design kit with templates and instructions for your creative team or graphic designer.
Don’t have a creative resource? Our Creative Services Department will design the mailer for you.
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